Gold and Company Store Building - Lincoln, Nebraska - U.S. National Register of Historic Places on Waymarking.com

"William Gold, a native of New York, established "The Peoples' Store," a modest retail business in 1902. The firm was incorporated in 1915 with William Gold as president and son Nathan as vice-president and was later renamed "Gold and Company." The building is a landmark in Lincoln's downtown business area. The oldest section, erected in 1924, is six stories high and displays Gothic Revival detailing. Additions were made in 1929, 1947, and 1951, and illustrate the phenomenal growth experienced by the store. In 1964 Gold and Company merged with Omaha's J. L. Brandeis and Sons, and the business was named "Brandeis, Gold's Division" until 1980 when the store was closed. The building has been rehabilitated for retail and office space." ~ Nebraska State Historical Society website

Street address: 1033 O St Lincoln, Nebraska County / Borough / Parish: Lancaster Year listed: 1982 Historic (Areas of) Significance: Architecture/Engineering, Event Periods of significance: 1925-1974 Historic function: Commerce/Trade Current function: Commerce/Trade Privately owned?: yes Primary Web Site: [Web Link] Secondary Website 1: [Web Link] Season start / Season finish: Not listed Hours of operation: Not listed Secondary Website 2: Not listed National Historic Landmark Link: Not listed

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Date Logged Log User Rating   09/14/2023 173Carver visited it