This sculpture of Reynard the Fox is sitting on the ledge above the second story of one of the buildings at the Anheuser-Busch Brewery. He is depicted with a mug of Bevo in his right hand while eating a mutton shank held in the left hand.
"Bevo was a non-alcoholic malt beverage, or near beer, brewed in the United States by the Anheuser-Busch company beginning in the early 20th century. Bevo enjoyed its greatest success during the time of prohibition, when beer, wine and distilled liquors, were made illegal for thirteen years.
Labels on the bottles billed it as "Bevo the Beverage". The name "Bevo" was coined from the word "beverage" and the Slavic language word for beer "pivo", and was pronounced "Bee-vo".
Some Bevo advertising featured the character "Renard the Fox" (based on the protagonist of a medieval French folk-tale), and promotional mugs with this character were manufactured." (
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"Reynard (French: Renart; German: Reineke; Dutch: Reinaert) is a literary cycle of allegorical French, Dutch, English, and German fables largely concerned with Reynard, an anthropomorphic red fox and trickster figure.
The figure of Reynard is thought to have originated in Alsace-Lorraine folklore from where it spread to France, the Low Countries, and Germany. An extensive treatment of the character is the Old French Le Roman de Renart written by Pierre de Saint-Cloud around 1170, which sets the typical setting. Reynard has been summoned to the court of king Noble, or Leo, the Lion, to answer charges brought against him by Isengrim the Wolf. Other anthropomorphic animals, including Bruin the Bear, Baldwin the Ass, Tibert (Tybalt) the Cat, all attempt one stratagem or another. The stories typically involve satire whose usual butts are the aristocracy and the clergy, making Reynard a peasant-hero character. The story of the preaching fox found in the Reynard literature was used in church art by the Catholic Church as propaganda against the Lollards. Reynard's principal castle, Maupertuis, is available to him whenever he needs to hide away from his enemies. Some of the tales feature Reynard's funeral, where his enemies gather to deliver maudlin elegies full of insincere piety, and which feature Reynard's posthumous revenge. Reynard's wife Hermeline appears in the stories, but plays little active role, although in some versions she remarries when Reynard is thought dead, thereby becoming one of the people he plans revenge upon. Isengrim (Alternate French spelling : Ysengrin) is Reynard's most frequent antagonist and foil, and generally ends up outwitted, though he occasionally gets revenge.
Reynard appears first in the medieval Latin poem Ysengrimus, a long Latin mock-epic written ca. 1148-1153 by the poet Nivardus in Ghent, that collects a great store of Reynard's adventures. He also puts in an early appearance in a number of Latin sequences by the preacher Odo of Cheriton. Both of these early sources seem to draw on a pre-existing store of popular culture featuring the character. In 1174, the first branch or chapter of the Roman de Renart appears, written by Pierre de St. Cloud (though in all French editions it is designated as Branch II). Pierre wrote a sequel in 1179 (called Branch I) but between that date and after many French authors composed their own adventures for Renart li goupil (the fox). There is also the text Reinhard Fuchs by Heinrich der Glïchezäre.
Geoffrey Chaucer used Reynard material in the Canterbury Tales; in "The Nun's Priest's Tale", Reynard appears as "Rossel" and an ass as "Brunel". In 1481 William Caxton printed The Historie of Reynart the Foxe, which was translated from a Middle Dutch version of the fables. Also in the 1480s, the Scottish poet Robert Henryson devised a highly sophisticated development of Reynardian material as part of his Morall Fabillis in the sections known as The Talking of the Tod. Hans van Ghetelen, a printer of Incunabula in Lübeck printed an early German version called Reinke de Vos in 1498. It was translated to Latin and other languages, which made the tale popular across Europe. Reynard is also referenced in the Middle English poem Sir Gawain and the Green Knight during the third hunt." (
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